Falguni Biswas is a graduate of commerce from Bombay University. She is veteran of the media industry. She started her career in ad sales with the Stardust group and has been working in the industry since 1986, spanning 36 years. She later worked with Chitralekha before she ventured on her own. Her media selling agency has handled the erstwhile Kalnirnay group and still handles the Meri Saheli group of publications. She innovated media space by getting film producers to advertise on tapes of Hindi film music which was a huge success. Her immense patience and affable personality makes her easily approachable.