Basudev is a graduate of Commerce and an MBA. He started his career in sales and marketing and has been in the advertising industry from 1985, spanning 37 years. He worked with multinational ad agencies like Clarion McCann, Everest Saatchi & Saatchi and FCB Ulka before launching on his own. He today has his own agency called Cornerstone Communications and digital agency called Buzzinga Digital. His biggest strength is the relationships he’s built and maintained over the years. Clients don’t remain clients for too long with Basudev. They all graduate to friends. He is truly a people’s person.